Welcome to 🔥” The Slap” 🔥, the official newsletter of The MisFits, where we dive into what it takes to build a category-defining brands that slap! Visit our website | Listen to our mixtapes | Schedule a call
To the Underdogs, MisFits, and Category Creators,
Writing is one of the most important skills to have as a founder.
It is the ultimate form of communication, and crucial to many aspects of being an entrepreneur. A lot of founders have ideas for their business that make perfect sense in their heads. However, if you can't translate it to paper, the moment you have to sit down and explain it to someone else you probably won't get everything across.
As an infantry officer in the Marines, I wrote five-paragraph orders before missions.
This routine forced clarity: you either understood the mission or you didn't. This kind of clarity takes you out of reaction mode, and forces you to be present.
Unfortunately, I think a lot of founders today are stuck in reaction mode.
Putting out fires all day will keep you busy, but busyness doesn’t equal effectiveness. You need time to think, write, and develop your point of view so you can give your business ideas the best shot at success.
—“IRON” Mike
The Category Whisperer
***P.S. If you need help going from zero to one and finding Product-Market Fit, click below.
Be sure to read my flagship piece below. It’s part manifesto, part field manual, and part MBA for the 0.01% of veterans who aspire to build category-defining brands.
MisFits Don’t Get Into Flow, We Cook.
That means you're locked in, head down, and in the zone. To help you get there, we stream the dopest mixtapes this side of the East Coast, thanks to our DJ friends at bunkr.
Additional Resources:
The Category Design Reading Lists
