Welcome to 🔥” The Slap” 🔥, the official newsletter of The MisFits. Each week, we dive into what it takes to build a brand that slaps—covering everything from category design to creative bravery. We're not just about tips and tricks; we're about reshaping the market and making you a category of one. For more: Visit our website | Listen to our mixtapes | Schedule a call
Break the mold, baby! The Anitpoliticas OG Collection Sampler is now available for pre-order at Antipoliticascigars.com. These ain’t your grandpa’s cigars – they’re for the rule-breakers, the risk-takers, the ones who live life on their terms.
I must say, it’s been an absolute honor for The MisFits to work alongside fellow Naval Academy Graduate and Marine Corps Veteran, Gabriella (Gaby) Riffle-Gonzalez, to bring her vision of Antipolíticas to life—from idea to invoice.
Her Fourth-Generation Family Cigars are:
🌱 Grown from Cuban Seed
🌾 Sown in Nicaraguan Soil
🛠️ Hand-crafted in her Family's Factory in Estelí, Nicaragua
Categories make brands, not the other way around, as I learned from my friend and mentor Christopher Lochhead 🇺🇸 🇮🇱🏴☠️. With that in mind, we knew a great product wasn't enough; we had to create a category for it.
Let’s talk about the problem:
In today's busy world, who really has an hour and a half in the middle of the day to smoke a cigar? Especially for entrepreneurs and those constantly on the move, that kind of time is a luxury. Plus, the traditional cigar culture can feel exclusive, like you’re always an outsider looking in.
Enter the new category:
Premium Pocket Cigars for the Nonconformists.
These cigars redefine the smoking experience by offering a quick, quality smoke that fits seamlessly into any lifestyle. Whether you’re closing a deal or catching a break, Pocket Cigars are about enjoying the moment without the long commitment.
Pre-order now and become part of a new era in cigar culture! I'll do a full write-up in our newsletter, The Slap, in the coming weeks.
***P.S. If you're looking for personalized help to develop a winning category strategy and nail that first impression, review our “Welcome Deck” and then schedule some time to chat with us below.
Misfits don’t get into flow, we cook. That means you're locked in, head down, and in the zone. To help you get there, we stream the dopest mixtapes this side of the East Coast, thanks to our DJ friends at bunkr. Visit our website to stream them.